Exhibitions & Events Adrenocromo for dinner - MADS Art Gallery November 2022
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ADRENOCROMO for dinner




International Contemporary Art exhibition

November, 28th - December, 4th 2022

Concept by Art Curator Francesca Brunello

Adrenochrome is a substance derived from the oxidation of adrenaline, which is used medically to treat epileptics or as a hemostat for capillary bleeding. When humans are under particular stress, they physiologically produce small doses of adrenochrome as a result of adrenaline release, which degrades into adrenochrome after it has performed its function. This compound has been and continues to be known as the secret drug of the Illuminati, bringing with it a thick aura of mystery and a wealth of fascinating and grotesque tales. It is said to have the ability to rejuvenate those who take it, as well as releasing psychedelic effects similar to those of LSD, making it highly sought after by the powerful elite. Several writers and directors have made this compound the red thread of their stories. For example, adrenochrome entered the mass culture thanks to Hunter S. Thompson and his most famous book Fear and Loathing in Las Vegas (1971), which inspired Terry Gilliam to produce a film with the same name in 1998. In the famous scene, Johnny Depp asks his friend «What is this shit?» and his friend replies «that stuff?... Makes pure mescaline seem like ginger beer, man. Adrenochrome», «Adrenochrome? Hmm». A scene of pure psychedelic delirium ensues, where the actor falls under a powerful hallucinogenic effect. Despite its name, this substance has nothing to do with chrome, but indicates a relationship with color, as pure adrenochrome is characterized by an intense purple. Purple carries a very deep meaning, as a symbol of metamorphosis, transition and spirituality. Derived from the union of two primary colors, red and blue, this color expresses a conciliation between the extroversion of the former and the introverted receptivity of the latter, alluding to a harmony between opposites. It is the color of contemplation, of the union between the human and the divine, between heaven and earth. For M.A.D.S. Art Gallery, the idea of consuming this substance during an evening meal, becomes an opportunity for union and mutual sharing in which Art takes on a totalizing role. It is a moment in which artists can feel free to show their deepest impulses, accompanying us to experience the intimacy that characterizes the creative act. Art for M.A.D.S. Art Gallery becomes adrenochrome, a mysterious and powerful substance capable of leading man towards new universes, raising his consciousness and intensifying his understanding of the world. A magnificent distillation of cognitive experiences, creativity and mysticism, which allows whoever uses it to see through new, purer and freer eyes. The artist, therefore, becomes the mediator between the human and the divine world, the one who manages to translate what he experiences into new languages, giving life to containers of emotions and wonder. He is the fusion of red and blue, the point of contact, the tear in the veil, the magnifying glass on the world, the pure adrenochrome. M.A.D.S. Art Gallery, on the occasion of the exhibition "ADRENOCROMO for dinner", therefore asks the artists to share their deep inner drives through their creations, making us participants in experiences otherwise unknown and impossible to explore, to make us taste their art essence.

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