Masterpieces should be for everyone, not just the privileged few. Too often, wonderful art can feel exclusive, secluded within dusty galleries or intimidating exhibitions. It can appear inaccessible, upper class or even old fashioned. Instead of being ignited with powerful art, people on the street are bombarded with urban advertising.
At W1 Curates, we’re here to change that, by bringing powerful art to the people. At the heart of London’s iconic Oxford Street, we’ve transformed the exterior of Flannels London Flagship store into an extraordinary public exhibition. Using state-of-the-art technology, we exhibit the best art with digital prowess and unmissable innovation.
“For me, when shoppers rest their bags down and stare at the incredible art, it’s the best feeling in the world. Giving everyone the opportunity to experience art, to access it right on the high street - amid all the noise of city life, it provides this little oasis. Shoppers and workers are left feeling ignited and inspired. That’s why I do it. We bring art to the people, we open those doors, and who knows where that could take them?” - Mark Dale, Founder